The controversial origin of red lipstick

Discover the historical twists and turns this seductive and essential makeup tool took to get into your purse today.

Fuss-free beauty: The only 5 tips you need for Valentine’s Day

Simple tricks for busy ladies who don't like a lot of makeup, but want to look great on February 14th.

Young beauty bloggers let Dad narrate their makeup tutorials (VIDEOS)

5 fathers attempt to do voice-over instructions for their daughters' makeup tutorials ... with hilarious results.

Easy New Year’s Eve makeup trick: the nude smoky eye

Need to dress up, but still want to look fairly natural? Learn how to create the nude smoky eye in 5 minutes or less.

How to choose a meaningful wedding day perfume

Selecting a signature bridal scent is more important than you'd think.

Our 5 most pinned beauty tips & makeup tricks

Quick and natural ways to highlight your favorite features and look more refreshed. You'll want to pin these for Friday night!

Don’t hide your beautiful freckles

Embrace them! These facial products, used by freckled stars like Julianne Moore, Molly Ringwald and model Mari Kyianytsia, enhance your glow without covering up your God-given skin.

Natural, full brow makeup in 2 minutes (VIDEOS)

Thin, sparse, or overly bushy brows? These three quick and easy makeup tutorials from pros will give you gorgeous, thick brows that still feel totally natural.

Model bravely reveals true face without makeup

A model bares her true skin in an effort to raise awareness about vitiligo, and our backward beauty standards.

When Alicia Keys says #nomakeup she really means it

The In Common singer is doing so much more than just taking a selfie without makeup. She's going barefaced almost everywhere to help uncover her truth, and encourage others to do the same.

30 wedding nail polishes for every bride and bridesmaid

Whether you're a bold or classic bride, we've got your big day nail color right here. Plus: how to pick the best shade for any color bridesmaid dress.

12 amazing natural lipstick shades starting at $4

This season's lip trend is a far cry from boring old beige. Find your shade among these fresh pink and orange infused nudes.

Beauty products that multi-task

These dual purpose buys are perfect for busy women who don't have the time, the sink space, or the purse size for a giant daily makeup arsenal. These double-duty essentials will get the job done—and leave you feeling light and gorgeous.

How to create gorgeous, natural brows

Feathered eyebrows are all the rage, use these tips to stay on trend as well as enhance your eyes.

Strobing: 5 steps to a radiant new you

Move aside, contouring. Strobing is a more natural highlighting technique to give your face that dewy, youthful glow.